Just about every profession in the world uses peer review systems to develop their big ideas, theories and artistic works. Lawyers, artists, doctors, accountants, chefs, academics and researchers use industry professionals outside of their organization or company for unbiased feedback and fresh thinking to help strengthen their work, look for tactical areas of improvement, mitigate risk and ensure that the final product or idea has had the best opportunity to be developed before being made public.
In the advertising world, there is no organized peer-review system. Instead, campaign ideas go through a maze of unstructured, ungoverned and politicized creative review and feedback process both within the creative agency and with the brand client. Until today, there has been no technology, analysis or research techniques to improve the process, leading to hundreds of millions of dollars in wasted production and media costs.While most of the industry’s focus is on testing with consumers, delvv.io is focused on using technology and best practices in qualitative research to provide a structured, transparent and data-driven solution to feedback and review process. We have developed one of the world’s largest databases of creative professionals, proprietary tech platform and algorithms and hundreds of questioning techniques to ensure the right professionals are providing the right type of feedback on any television, print or digital campaign.